_edited.png)
You're running out of time to get 40% off HireEd—our new caregiver hiring accelerator. Learn More
CASE STUDY
How Home Helpers of Lansdale Cut Caregiver Turnover by 25%
By Haylee Warmerdam
Founded in 2004, Home Helpers of Lansdale has evolved from a modest operation into a major player in the Pennsylvania home care industry, billing over 8,000 hours weekly. Located in the suburbs near Philadelphia, the agency successfully navigates the complexities of both rural and metro areas.
Director of Operations Patti Soisson has been a key figure in this growth, joining early and helping scale the business. With a dedicated team of over 270 caregivers, Home Helpers has faced significant challenges, particularly in maintaining high standards of care while managing recruitment and retention.
Confronting the Issues
As it expanded, Home Helpers of Lansdale encountered considerable difficulties in managing caregiver recruitment and retention. The increasing demand led to HR burnout, with the team overwhelmed by the constant need to hire and onboard new caregivers. HR staff often worked after hours to manage recruitment and scheduling, highlighting a need for better work-life balance and flexibility within the team.
Patti recognized that their internal processes were struggling to maintain a supportive work environment. The agency needed a solution to ease the HR burden and improve their recruitment and retention strategies.
Embracing Support and Solutions
To solve the problem, Patti engaged Carework to handle both overall recruitment strategy and the everyday work of finding and interviewing applicants. Carework employees are organized into teams that act as full-service recruiting departments for our clients. Each team typically includes a recruiting strategist, Indeed ads specialist, interviewer, and other roles depending on client needs.
"The data and support from Carework have been instrumental," Patti notes, reflecting on how the partnership helped them address and resolve critical challenges. This collaboration allowed Home Helpers to focus on cultivating a positive workplace culture and make more informed hiring decisions.
With Carework taking the bulk of recruiting off Home Helpers' plate, their internal team was able to prioritize deeper relationship-building and retention efforts. Armed with a fresh perspective and data-driven analysis, the agency refined their recruitment strategies, targeting and attracting the most qualified and dedicated candidates.
"The data and support from Carework have been instrumental."
Patti Soisson, MSW
Director of Operations
Home Helpers Lansdale
A 25% Drop in Turnover
The partnership with Carework proved highly effective, resulting in a 25% reduction in caregiver turnover, bringing the overall rate to 30%—significantly below the national average of 77%. This achievement reflects the agency's commitment to quality and care.
"We don't have to hire just anyone," Patti emphasizes. "We're building relationships, not filling shifts." This focus on quality over quantity has been crucial in creating deeper connections with both caregivers and clients.
On the Path to Growth
Home Helpers' journey is a powerful example of the impact of perseverance and the importance of fostering a supportive and caring environment. They have transformed obstacles into opportunities by focusing on their team and continuously striving for improvement. "We're not just surviving," Patti says. "We're thriving."